You just showed us so many concepts before you landed on the final version. Is it normal in the pipeline to go through so many different ideas?

We do do a lot. But this was probably maybe 50% more than we'd normally do. What normally happens is we try... well, different artists work in different ways, right? So some are happy to work in 2D, so they do the thumbnail sketches; some are 3D only. So often we generally try and aim for three options to present to Chris, and they're all good, but they're all different. They're not just like a wing here or a wing here, because that's neither here nor there.

Three big style changes.

Yeah. And so, yes, this one, there was a lot. But we've got another one just in process where there's a lot more there too.