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How long does this [concept process] take?

TL;DRConcept time varies, since Chris sometimes rejects designs repeatedly, and the team handles blocks by stepping in or running a concept jam, while a new ship's function can push the shape in different directions.

Paul JonesShip Concept Art Director

Yeah, that's the tough one. Especially when you think you've nailed it and then Chris is like, no, I don't like this one, which is fine because it's artistic choice, right? I might like something, he might not like it, but we have had it in the past where things have crashed and burned three times in a row and it's just about how you deal with it basically. Sometimes an artist will basically hit a brick wall and then it's really about me stepping in, or sometimes we'll just do a bit of a concept jam and everyone will just sort of dive in and have a crack at it just to break through the block and come up with some alternative theories. Sometimes the functionality can often define the shape of the ship and, when it's a new ship, something we haven't dealt with before, you can go in multiple different directions, and that can lead to quite different configurations.