Does [doing several concepts and picking one to push into production] happen a lot with character work?

Oh yeah, it does. If it's a big hero asset, normally I do two other variations, so a total of three. Kind of like how we showed off Battaglia the one time, we had three images of Battaglia. But there are times when I've done 50 illustrations of just what does this clothing or this clothing line look like? And I'll do 50, male and female. And then we just go through it with Josh Herman, the art director, and Chris. And then they'll pick a couple. Like, "Oh, I like this one. Why don't you flesh that one out? This, this, this, this." So, yeah, just to make concepts in general, you have to go through a lot of different iterations.