When we release something like the Hornet commercial, we partner with somebody to give them a little runway. Why do we do that?

That's a great question, and here's why. We're always looking for another audience, another group of readers or another group of fans that maybe haven't heard about Star Citizen. So what we do is I'll line something up with a Polygon or an IGN or one of those familiar sites. And if they're interested, they get it a little bit ahead of when we post it on RSI. And that just gives their fans a chance to see something before anybody else and hopefully brings in more Star Citizen fans, more backers for us. And then we flip it, usually 15 minutes to an hour later, on our own site so everybody else can see what it's all about. It's just a short amount of time, but it's a way for us to maybe get the message out to another group of people.

And that's a standard practice. We're going to continue to do that because, even though we're having an amazing amount of people, 280,000 folks out there have joined us, there's still millions out there that don't even know anything about it. And so the more we can get off our site and drive more people to us, the better the game becomes. We have more players to play against and play with. The universe is better and it's just a better game overall.

And I think the next step, for what I'd like to see, is to branch out even beyond that core gaming group of media and start getting more consumer-level people to take notice of what we're doing here. So there are my orders probably for the next few months.