CIG video content has improved a lot since the early days. What's the process like now, and how did you get from where you were to what you're doing now?asked by Marcus Perry
So we have an entire video department now called GVP, Global Video Production. We have a fantastic video team. You guys met JJ before, you met Justin, John Schimmel, who is a guy who has worked with Chris, he worked on all the Squadron stuff. He's been leading video stuff and he's an old Hollywood pro, so it's fantastic to see how that's come together.
He and Duncan, Cameron, who you saw earlier, helps out in the UK. We just hired a new video producer in the UK to help that out in the EU. In order to expand Around the Verse from just a couple people in the UK studio doing what they could every week, we had to create a global department to do it, and I think the results speak for themselves. That effort that started back in July of 2016 has just done nothing but improve since then.
And the people to really thank for this is our subscribers. The subscription program just continues to grow unexpectedly. We were able to put more resources in the video.