There's been a little bit of chatter about reveals in magazines versus on the forums. Can you tell us why it's important that we sometimes still go to magazines and traditional media?
TL;DRSwofford says the project relies on media relations and community rather than traditional ads, so magazine cover stories, such as in Germany, reach audiences that other channels may not.
Well, we don't have traditional marketing. And I mean traditional by putting ads, banner ads, ads in magazines. We do depend on a lot of media relations and our community. Those are our two marketing sort of vehicles. And so what I'm always constantly doing is looking for ways to sort of spread that net and get our message out to a wider audience. So when we go to GameStar in Germany, which is one of our big markets, and we do a cover story, that's important because they reach an audience that maybe we can't reach through our other marketing means. And of course, Germany is almost sort of the most passionate fans anyway. They're wonderful. So when I get press inquiries, they're not just English speaking. There's a lot of the German, Italian, Spanish magazines also who are interested. So, yeah, I'm not dealing just with the U.S. I'm dealing with all over the world. And I'm like a one-man band on that.