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What are the plans about the separate release of Squadron 42? Will you treat it like any other retail game with TV commercials or will it be something smaller?asked by Mario

TL;DRSquadron 42 won't get big-publisher TV advertising; it will rely on viral, community and PR-driven marketing, with more traditional marketing possible only if sales go well.

For us you know I think were not standard. We're not going to be doing the typical sort of you know big publisher, blanket the TV commercials, I mean first off. We've been pretty much taking all the money we have raised and putting it into development opposed to things like marketing. Essentially everything we have done in terms of marketing has been completely viral, it's been sort of PR driven and community driven and you guys have actually been the best marketeers for us we haven't been doing banner ads we haven't been doing anything.I would say for Squadron 42 especially at the beginning, we're showing the PC. I don't think we see a massive benefit of doing sort of TV advertising because we're hoping the games going to speak for itself and it will be great word of mouth and we'll kind of go from there and if it's doing well and making us money then maybe we would sort of doing some more traditional marketing to reach some of the audience that we don't normally reach through the typical sort of PR or viral channels that we have been doing. I think we'll certainly at the beginning anyway, Squadron 42 will be sort of much more kind of guerilla style marketing. Maybe there will be one or two things a banner ad or two, who knows.We're not really planning on doing it the full sort of EA treatment because we would much rather put the money into the game to be honest with you. Like I said if we sold a bazillion copies then maybe we'll double down a bit. Upfront it will be kind of what we have been doing now with probably some more of some of the events and publicity to raise the awareness, so there you go!

10 for the Chairman›Episode 69·
Published on this date.9 Nov 2015