While not necessarily grabbing direct influences, how important is it to find things that connect emotionally, like the Tumbril Ranger, which people compare to Judge Dredd, Akira or the Batpod?

Yeah. And I think that's the promo stage. I call it selling the dream. Basically, it's about selling the experience of what a player could have. And when I'm working out what shots to do and I'm working with the marketing team, we'll pull reference from familiar movies, or we'll sort of say, okay, it needs to be this moody scene, it needs to have this sort of vibe going on in it, and you try and tie it all together. It's just, like I say, to sell whatever the emotion is you want to bring with that image. So, it was good. I think the bike worked out pretty well in the end. I think a lot of people got on board with it.