Why did you move away from the car commercial style advertising?
TL;DRThey say they haven't moved away from car-commercial style but expanded beyond it, treating this story-driven trailer as a first attempt to keep things fresh and push themselves, maybe doing more if it's liked.
I don't think we've moved away. We've just expanded beyond that so that we don't have to do the same thing.
This one trailer, I think, is the more specific example. I think this was our first attempt at doing a really story-driven narrative, which we haven't really done before, just to see where it goes, what we can do with it, how far we can push it, how it gets received, so if everyone likes it, maybe we do more of them. In general, it is still all very car commercial-y for everything else, but this was kind of our first attempt at something new and bigger and bolder.
To an extent. The Banu Defender one, I think, stretched its legs quite a bit.
The Banu, yeah. The 890 was another one that was pretty close.
You don't want to just keep doing the same thing and change all the adjectives, change all the graphics. A commercial for an Origin ship looks like a commercial for a Drake ship, looks like a commercial for a MISC ship. It really depends on how we're feeling at the time when we start, what kind of mood we're in. Like, oh, we've done three or four standard ship commercials. Now let's break out and do something different. Let's keep things fresh, not just for our viewers, but for us.
That's when we turn around with this and say, let's make a movie.
Yes, and this one was like, let's make a little movie. It's about pushing ourselves, too, and seeing what we can accomplish.
Exactly. And the reason we picked this one is I don't think there's been any other project, just because of the size of it, where I've learned nearly as much in such a short span of time. Same for all the guys, just because of what we were doing with it. Challenges are fun.