Let's talk scope and scale. Are we talking about a new profession, a new way of life? Are we intending to push this to the point where there will be Sherlock Holmeses or Columbos, like 'this is what I do in the verse'? Or is this a happy diversion here and there?

I think happy diversion. I don't think it's something you can do full time, because we don't want you to constantly repeat the same old story, because you're going to know the answers. It's not going to be fun and engaging. So because the story is the key to it, we have to make sure that we're constantly putting out new content. And the system we're hoping to create will hopefully allow us to get in a groove and pump some out pretty quickly and constantly, which will hopefully satisfy that sort of PI lifestyle. But it will also be just sort of like, you log on one day and, oh, I've got a couple of investigation things I can do. But you'll never do the same one twice.