What is next for media relations?

Well, we had a big awareness at PAX, and I thought that was successful. The next big thing is when we do ultimately roll out V1, which I think is coming just in a few weeks.

Is it?

Yeah, it's going to happen. So it's important that, when we kind of weren't really sure how it was going to look at PAX, we had to make sure that...

Not how it's going to look game-wise, mind you, but how the rollout's going to look.

Exactly. And it was important that the press understood that this was a reveal. This is not really a chance for you to play it and review it. Well, that sort of review part of my job, media relations, is about to come up when V1 goes out the door. So that's the next big thing for me.