What separates an artist from an art director? You were both artists for many years, but when you became art directors, how did that job change?

Where to start? It's really hard to explain in a non-crazy way. Art direction, first and foremost, is different for different people. No two art directors are going to deal with it day in, day out the same way as I do, or Ian on the PU may work differently. And I know Jake works in a potentially similar fashion to me, I think. But for me, you step out of being in this sort of, not a bubble, I don't think that's the correct way of putting it, but you've got a very, I would say, linear set of goals that you need to achieve. You're part of a thing, you're part of a big chain. When you step into the director's position, you're no longer playing the instrument, you become the composer, if that makes sense. And you need to have a pretty good understanding of all of the things that you're asking people to do, right? So a composer, for example, will play music. He wouldn't compose without understanding what he's asking people to do. So I think there's a very large element of that going on. That's at least how I work. I pride myself on trying to understand what I'm asking people to do, because otherwise you're just talking complete rubbish, in my opinion. And that's a struggle, right? So you have to go off and you have to learn things. On Squadron I'm responsible for quite a wide spectrum of teams now, many of which I've not had much experience with. And I've had to adjust and learn. So it's not like when you get to be a director, you're done. It's literally the polar opposite. Once you get to be a director, you are literally back at square one with a lot of stuff, which is tricky.