What is production through the lens of Star Citizen? How do we approach production?

So production is different on every project. And you'd expect that, because the original question is, what is production? And production is about getting something out. It's about making the product. So you can have artists and engineers and designers working together. And the artist's job is to make amazing art. The designer's job is to create really great experiences. And the programmer's job is to enable it technically to work. But the producer's job is to literally make a product. It's in the word, right? So since every game is different and every movie is different and, Dr. Dre is a producer, right? So basically they take the art and they take the hard work and the team on what they do and then make it into a product. So it is different everywhere. And it's certainly different here. And I think that's actually what I kind of love about it, because every producer can learn from everyone else. We deal with people, which are super interesting. We deal with complex projects that are never the same, which is interesting. So for me, the producer's job is to take the idea that we want to make and bring it through years of hard work from people and have something in the end that resembles what you intended to make at the beginning, or is even better. Find the fun, get it out. So yeah, producers' jobs are hard. It's whatever it takes. It's different on every project, but I wouldn't have it any other way. That's why we're here, because it's interesting.

We've done a couple of these, I think, over the years, and the answer hasn't changed in that it's a mix of project management and, like Dennis says, getting the product out and getting it done, or getting it to a place that's playable, or again, whatever entertainment you're creating. And then people management, right, working with people. It's the people that are making all these products. There's not a machine out there churning all this great creative content out. Not yet. It'll come, and I'm sure some people have figured it out with AI. Right now, it's still people making this, and it's people that make up Star Citizen, it's people that make up Cloud Imperium Games, and those people are what we like to work closely with and help them do the best thing they can possibly do in confines that are as successful as they can be.