I imagine that's a big part of your job as the art director: figuring out what those intangibles are for each thing, and how to communicate that?

One thing that you hear a lot with art is that art is never finished, right? So it's basically, your time runs out, or it's abandoned. But it's kind of choosing where that line is. Is it worth spending an extra week, two weeks, a month just on the concept, which is going to make it maybe 1% cooler, 10% cooler, 100% cooler, whatever? And that goes all the way through, with the art itself, with everything, until it gets in game. Do all the colors look cool, and then do we release it or do we... It's kind of finding that balance on everything.