So at this point you started off with traditional pen and pencil to paper sketches? We hadn't started concepting in 3D at this point yet?

Right. So for me, like right here, if we stay on this page for a minute: Chris gave me the brief of what he was looking for. This is my thinking pass, which is basically, you need to start putting it on paper, because if you just think about it in your head, it's going to come and it's going to go, and you need to start putting some ideas down. It's about drawing the right and drawing the wrong, but getting it all on a piece of paper.