What about the companies that we know for player hangars, Revel & York and AeroView? If they're in the business of player hangars...
TL;DRThe speakers consider Revel & York as a contender for high-end player-hangar rest stops, but worry about too much brand mixing and say the station builder was deliberately left unbranded beyond the owner.
Or maybe not an entire rest stop, maybe they work to do the hangar portion of these rest stops or something like that.
I think my concern about that would just be that we're getting into a lot of cross branding, like the Westfield's equivalent with Revel & York. I mean, again, this is kind of what I think you're saying, Will. The concern is just that once you have too many different brands in there, the overarching umbrella station gets lost in the mix, because you don't care about that as much, because it doesn't have its own personality. The personality is being dictated by the stores that are in it. But having Revel & York do the stations is an interesting call.
At the very least, I think they have to be a contender for a high-end one. In hindsight, it seems kind of obvious. We already had our player hangars broken into three tiers, with Self-Land as the lower end and AeroView as the middle.
I think part of it would just be making sure, and this would be part of the conversation with art, because Revel & York do have an established aesthetic, making sure that whatever they're building for this would factor into it.
Well, we've seen their established aesthetic for one kind of player hangar.
It's true, but it's just that thing of, because they do that almost plastic white with the brown wood and stuff like that, which is a very distinct look. So it's sort of a question of whether that could be maintained as a through line. Because, yeah, again, it's an interesting thing, and going back to what we were talking about in the very beginning of this, that idea of tying it into stuff that the community already knows about and has an attachment to and an emotional reaction to. Because if we drop, hey, it's a Revel & York station, people who are playing immediately get, oh, cool, it's going to be a much nicer, higher end thing. A lot of our work is done.
I mean, yeah, this was one of the conversations we had with art when we started doing these kinds of stations: who's building the station? Outside of R&R owning the station, what company manufactures it, what construction company would be hired to come out and haul this out? And it was starting to get a weird level of branding that people didn't need to know, who constructed the station. It's just R&R, and that's where we cut off the thing.