How important is audio in [a game]?

Okay, there's a classic answer. It's 50% of a game or a film, but actually it's a little bit more. If I can just give a very brief... Your field of vision is, I don't know, about 120 degrees, what you can see. And then you've got 50 percent and 70 percent that you can actually visually see. But we've actually got to provide 360 degrees of the sound. So the stuff you can't see, we need to provide as well. And also, an experience is much more fulfilling when you've got, I'm going to use the word immersive and people will laugh at me, an enveloping spatial audio experience, an immersive experience that we can offer you sonically, where you can feel not only what you see in front of you, within the field of view, but you actually get the suggestion of stuff that's going on behind you, like the rockets kicking you and pushing you through the universe, the turn and the vibrations and the whole experience. Not only in spaceships, but to the greatest extent throughout the whole universe that we're going to occupy, in every sonic experience and every visual experience we travel through, we're there to support that.

I have this firm belief that we've got all of these amazing 2D artists, 3D artists, VFX artists, and they create a wonderful canvas. But nothing comes to life until you hear it. For me, the audio is that moment where a thing goes from being a work of art to a living, breathing thing, whether that's a spaceship or a character or a creature. And so when you say it's 50-50, it's certainly there, but I think it actually... it's just art. Not that art is not great.

Yeah, it's the language we're providing for the design. Theoretically things can exist without sound, because the design gives you a real perspective and dimension. But we can add the weight and value to the experience.

I always kind of thought as well, the visuals build the world, but the sound puts you in it. That's kind of how I experienced it.