Just like the linens, I remember a lot of conversations about the chairs. It's not just what would RSI chairs be like, but what would RSI chairs for the Phoenix be like?

Yes. And that brought up a lot of unique questions about style differences, because RSI has its style, and its style really isn't luxury. It's not a luxury style.

Outside of the Phoenix.

Outside of the Phoenix, yes. So I kind of considered it like you take a lower-end car company and then they would do maybe the Eddie Bauer edition or whatever. And I approached it kind of like that.